New discussions on social media and the impact on building an audience

As you know by now, the crux of my research and creative activity is that music can be presented in interdisciplinary and interartistic ways. Colleagues are investigating the impact of social media in the identification and cultivation of an audience.  Some of this may have simple marketing objectives.  However, it may also reveal new ways of interacting with an audience as an artist. For some interesting reading, see here and here.

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